Playtter allows users to upload pictures of food using their mobile phone camera, and then visit the website to get feedback on the quality of their nutritional intake. Web users are free to access Playtter and “tag” random meals with nutritional information, following the UK “Eatwell” healthy diet guidelines.
The site is online in beta form at http://www.playtter.co.uk
Nutrition data for meals is generated based on aggregation of social opinion, and Playtter can then build up a profile of a user’s typical diet over the course of their usage. Using this longer term data, it is able to provide personalised recommendations to users based on their actual diet, without the intervention of 3rd party dieticians. This opens dietary feedback to the general population, who may be at high risk of diabetes and other negative health effects based on their diet.
If you are a member of the DotGovLabs innovation hub, please visit the project page and give us comments and thumbs-up! We are very excited about the possible future of Playttr but that future won’t happen without support.
For more information on our trip to DotGovLabs, see our blog post here.